Global Branding Agency.

Auckland. Shanghai. Sao Paulo.

On the Ground Analysis.

Gathering knowledge and insight.

Kickstart your China venture.

Inform your initial decision-making and strategy.

Commercialising Brands.

Framing your China opportunities.

Managing Brands.

Evolve your brand in China.

News & Insights

Check out the Rare HQ Blog.

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Welcome to Rare HQ.  Your Global Branding Agency.

We are an agency that specialises in positioning and localising your brand in China and beyond. We do this by thorough market analysis and insight, designing and implementing your brand strategy, and managing your brand portfolio and creative, on the ground.

 

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Market Analysis

We will give you independent insight into your target marketplace, and identify trends and opportunities, to inform your decision-making and strategy for China.

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Brand Strategy

We will work with you to develop your brand strategy to grow a sustainable and consistent brand that will engage consumers and drive your marketing effort in the China market.

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Brand Management

We will provide contract asset management to support and coordinate your brand evolution in China, alongside your global brand team.

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Check out the Rare HQ Blog

View the latest Rare news and branding insights.

 

GO TO THE RARE BLOG