Here’s the deal

We are a brand strategy and design consultancy that supports businesses to grow their capability in the marketplace.

Our approach is based on three key capabilities – brand discovery, brand thinking, and brand creative.

DISCOVER
  • MARKET INSIGHTS
  • TREND + OPPORTUNITY ANALYSIS
  • COMPETITOR LANDSCAPE
  • MARKET ENTRY
  • READINESS WORKSHOPS
THINK
  • BRAND POSITIONING
  • BRAND STRATEGY
  • BRAND NAMING + STORY
  • PROJECT MANAGEMENT + PLANNING
  • SOCIAL MARKETING
CREATE
  • GRAPHIC DESIGN
  • VISUAL IDENTITY DESIGN
  • SOCIAL MEDIA CONTENT
  • ART DIRECTION
  • DIGITAL DESIGN
OUR STORY

We’re Rare.

Rare was established in Auckland New Zealand by mother and daughter team, Jan and Jussara Bierman, in 2003. Rare set up an office in Shanghai in 2012 to be at the heart of the Asian century. We offer brand and design consultancy services in domestic and export markets.

Rare is supported by a crew of multidisciplinary strategists and creatives who operate outside of four walls, from award winning designers and social marketers, to smart thinkers, explorers, writers, listeners and intuitive brand and marketing mavens.

Our Clients

We partner with brands we believe in.

VIEW OUR WORK →