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April 25, 2016

China Branding Insights

The Chinese consumer is becoming more and more brand conscious, and the market is becoming hugely competitive. International brand managers wishing to position their products in the China marketplace need to have a clear understanding of the challenges associated with branding in China. Download our China Branding Insights: China Insight 01: What's in a Name (PDF - 594kB) China Insight 02:…
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