China Market Entry Archives

Jan Bierman

Business Engagement China China Branding Insights China Market Entry Chinese Consumer Consumer Trends China Rare China

July 5, 2016

Winning in China (Branding in China)

China is a rapidly evolving marketplace. Local brands are winning market share from foreign incumbents by offering a much stronger product proposition. Chinese consumers are adopting new products at a…

Jussara Bierman

Articles Brand Monitoring Brand Storytelling Branding Business Engagement China China Market Entry Chinese Consumer Co-branding Collaborative Branding Consumer Journey Consumer Trends China Content Management Country Branding Customer Satisfaction Customer Service Digital Marketing eCommerce Export Education Food and Beverage Global Markets Innovation IP Protection Jussara Bierman Luxury Goods Market Research Marketing Mobile Marketing Rare China Relationship Management Reputation Management Retail Branding Shopper Experience China Technology Tourism Marketing Workplace Creativity

April 25, 2016

China Branding Insights

The Chinese consumer is becoming more and more brand conscious, and the market is becoming hugely competitive. International brand managers wishing to position their products in the China marketplace need to have a clear understanding of the challenges associated with branding in China. Download our China Branding Insights: China Insight 01: What's in a Name (PDF - 594kB) China Insight 02:…

Jan Bierman

Branding Business Engagement China China Market Entry Rare HQ

December 3, 2015

Open for Business (Branding in China)

In spite of the obsession with China’s macro-economic environment, China is still open for business. Scaremongering does nothing to engender confidence in export-ready brands. It is harder to adopt a…

Jussara Bierman

Brand Monitoring Business Engagement China China Market Entry Chinese Consumer Consumer Journey Consumer Trends China Customer Satisfaction Market Research Rare China Shopper Experience China

May 26, 2015

Asking the Consumer (Branding in China)

When positioning your brand into the China market it is essential that you get input from your potential customers. Chinese consumers will provide their unique perspective on everything from name,…

Jan Bierman 0

Business Engagement China China Market Entry Food and Beverage Opportunity Analysis Rare China Shopper Experience China

November 19, 2014

Home Baking (Trends in China)

Baked goods are rising in popularity in China, with sweet treats transitioning from luxury to indulgence status as consumption of biscuits and cakes continues to rise, driven to a large…

Jan Bierman

Business Engagement China China Market Entry Chinese Consumer Market Research Rare China

July 22, 2014

A Bite-sized Strategy for China

There is this lingering view that China is this massive single market, but it is not. Viewing China as a single market is like thinking the EU is a single…