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April 25, 2016

China Branding Insights

The Chinese consumer is becoming more and more brand conscious, and the market is becoming hugely competitive. International brand managers wishing to position their products in the China marketplace need to have a clear understanding of the challenges associated with branding in China. Download our China Branding Insights: China Insight 01: What's in a Name (PDF - 594kB) China Insight 02:…
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ConversaCountry BrandingDigital MarketingExport EducationKey Opinion LeadersNew ZealandRare Brazil
February 20, 2015

Social Marketing in Action: Brazilian Bloggers Studying in New Zealand

In 2014 Conversa brought Brazilian bloggers Caio Komatsu, the editor of Fail Wars, and his partner Luana Mazotti, the editor of Puro Veneno, to New Zealand for a study tour. This was the third Going Social in Brazil action following in the successful steps of Cid Não Salvo in 2012, and Jovem Nerd in 2013. Whilst ‘discovering’ New Zealand was…
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ConversaExport EducationGlobal MarketsMarketingNew ZealandRare Brazil
October 4, 2013

CASE STUDY: Going Social in Brazil – Jovem Nerd in New Zealand, May 2013

The Going Social in Brazil projects stem from our recognition of the potential of the Brazil export education market in a period of strong economic growth and global focus, and the power of utilising key opinion leaders (KOL) to build awareness and engagement. In May 2013 Conversa, with the support of Education New Zealand, brought the personalities from Jovem Nerd,…
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