The Chinese consumer is becoming more and more brand conscious, and the market is becoming hugely competitive. International brand managers wishing to position their products in the China marketplace need to have a clear understanding of the challenges associated with branding in China.

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Jussara Bierman

Author Jussara Bierman

Jussara is our brand and design leader. She brings significant experience from both a conceptual and commercial perspective. She is an expert in building innovative brand and digital propositions for domestic and global markets, with a specialism in the Chinese and Asian markets.

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