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“Branding without cultural relevance is like a ship without a compass.”

Hannah Hoel

Cultural Strategist

Hannah is a cultural analyst with a unique approach to unlocking the true potential of brands in today’s dynamic marketplace. With a deep understanding of semiotics and cultural analysis, and drawing from her diverse background in marketing, visual arts, and art criticism, she empowers brands to go beyond conventional thinking and embrace innovative strategies.

Throughout her career, she has collaborated with renowned global semiotics agencies, decoding culture and crafting impactful strategies for industry-leading consumer brands like Lego, Google, and Lean Cuisine. She excels in decoding cultural trends and developing inspiring insights. Her thought-provoking writing has been published in prestigious US outlets such as Huffington Post, Adobe Airstream, THE Magazine, Art Slant, Visual Art Source, MediaCat, and others.

Whether a start-up looking to make a splash or an established brand seeking a fresh perspective, Hannah’s insights and strategic guidance helps to propel clients towards success in the fast-paced world of modern branding.