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“Ideas are the foundation of all great work. I harness the power of ideas to change brands’ fortunes, for good.”

Rupert de Paula

Creative Director & Strategist

Rupert is a creative director, brand strategist, and director, with an impressive career spanning over 15 years at world-class agencies, both in Europe and APAC. Originally from the UK, Rupert’s work has been recognised at prestigious global award shows, like Cannes, the Clios, and Spikes Asia, as well as local acclaim at Best and AGDA.

With a diverse skill set encompassing advertising, branding design, creative, strategy, copywriting, art direction, and on-set direction, Rupert’s expertise eschews convention and categories norms — not that you’d be able to tell from his down-to-earth demeanour and approachability.

Rupert’s creative superpower is turning complex business and communications challenges into simple, elegant, and impactful solutions. His ability to distill multilayered concepts into insightful, accessible, and effective work continues to set him apart in the industry.