Uncover shifting cultural nuances and use them to your advantage. Gain insight into the untapped potential of your target market by unlocking insights through cultural and semiotic analysis. By scoping and analysing communications across brands, advertising, packaging, social media, celebrities, products, TV, technology, apps, and more, we uncover subconscious nuances that deliver usable insights. Understand the context in which your brand operates so that it can more meaningfully connect with consumers. This process cuts through the chaos of a crowded category or helps to find unforged pathways in how to say what you mean.
