2023 marks Rare’s 20th year in business — 20 years of helping businesses of all sizes to build and grow their brands.
The branding landscape has undergone significant changes over the past two decades, with the rise of digital media, the proliferation of social media, and the increasing importance of customer experience. Brands are now expected to be more authentic, socially responsible, and customer-centric than ever before, with a focus on building emotional connections with their audiences.
“Our passion for creating meaningful brand experiences is still burning hot, and we're not slowing down anytime soon.”
“Our passion for creating meaningful brand experiences is still burning hot, and we’re not slowing down anytime soon. We’re looking forward to continuing to help businesses achieve their goals and make a positive impact for many years to come. Thanks for being part of our journey so far,” said Rare’s Managing Director, Jussara Bierman, who recently rejoined Rare after a stint in Australia.
Rare is an independent brand strategy consultancy specialising in helping businesses of all sizes to build and grow purpose-led brands through innovative and strategic solutions. With a team of experienced and talented humans, we have become a trusted partner to our clients, delivering measurable results and helping them to stay ahead of the curve in an ever-evolving marketplace.