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As a company that’s committed to building brands that stand out, we want to share our views on the importance of crafting an authentic employee value proposition (EVP), and some short tips on how to get started.

An EVP is the sum of the benefits and rewards that employees receive in return for their time, skills, and experience. But it’s more than just a list of perks and benefits. It’s a reflection of your organisation’s purpose, culture, values, and goals. It’s what sets you apart from your competitors and makes you a great place to work.

So, how do you go about creating an EVP that aligns with your brand values and culture? Here are a few tips to get you started:

Understand Your Brand’s Purpose, Values, and Culture
Your EVP should be a reflection of your brand’s purpose, values, and culture. That means you need to have a clear understanding of what those things are. Take some time to sit down with your leadership team and discuss what makes your brand unique. Why do you exist? What are your core values? What kind of culture do you want to create? Once you have a clear understanding of these things, you can start to build your EVP around them.

Get Input from Your Employees
Your employees are the heart and soul of your organisation, so it’s important to get their input when crafting your EVP. Conduct surveys or focus groups to find out what your employees value most about working for your company. What do they think sets you apart from your competitors? What benefits and rewards would they like to see in your EVP? Use this feedback to create an EVP that truly resonates with your employees.

Be Authentic
Your EVP should be authentic and genuine. Don’t try to be something you’re not. If your brand values teamwork, for example, make sure your EVP reflects that. Don’t try to be a company that values individual achievement if that’s not who you are. Your employees will see through it, and it will ultimately hurt your brand.

Make It Unique
Your EVP should set you apart from your competitors. Don’t just copy what other companies are doing. Take the time to create an EVP that is unique to your brand. This will help you attract top talent who share your values and culture.

Communicate Your EVP
Once you have created your EVP, it’s important to communicate it effectively to your employees and potential candidates. Make sure everyone understands what your brand stands for and what kind of culture you are trying to create. Use your EVP to attract top talent who share your values and culture.

Crafting an EVP that aligns with your brand values and culture takes time and effort, but it’s well worth it. It will help you attract and retain top talent, create a strong company culture, and ultimately, unleash your brand’s true potential. So get started today and let your EVP be the shining beacon that guides your organisation to success.

01 May 2023

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