With no physical location, Remuera Heritage needed to find a way to bring their local heritage to life in the digital realm. Their goal was to create a virtual museum experience that would captivate visitors, encourage exploration, and foster a sense of connection with the past, present, and future of the suburb.
Showcasing the Past, Present, and Future through a Digital Place
Sharing Remuera's Rich Heritage
Remuera Heritage, an Auckland community society dedicated to preserving and sharing local heritage, faced a unique challenge. Without a physical space to house their artefacts and stories, they needed a digital platform to serve as a virtual museum—a place where the past, present, and future of Remuera's rich heritage could be celebrated and experienced by a broader community.
Scope of Work
- Brand Research & Insights
- Brand Strategy
- Visual Identity
- Website Design & Development
- Brand Guardianship
Challenge & Insights
Establishing a Digital Presence for Remuera Heritage
Solution
Evolving the Brand Identity: Honouring the Past, Embracing the Future
To set the foundation for the digital showcase, Remuera Heritage embarked on a journey to evolve and modernise their brand identity. Drawing inspiration from the area’s history, a custom logomark, illustration style, typeface, and colour palette were meticulously crafted. These elements, derived from original Remuera signage and architectural motifs, seamlessly blended the past and present, creating a visual language that resonated with the heritage-loving community.
The cornerstone of the digital showcase was the creation of a user-friendly website that would serve as a gateway to Remuera’s stories. The website’s design was guided by an intuitive user journey, ensuring that visitors could easily navigate through the various sections and immerse themselves in the suburb’s heritage. Careful attention was given to the presentation of stories, with engaging visuals and compelling narratives that breathed life into the past and shed light on the present and future of Remuera. Social media platforms served as catalysts for community interaction and appreciation, fostering a sense of pride among Remuera residents and igniting curiosity among a broader audience.
Through a thoughtful blend of brand strategy, graphic design, and social media integration, Remuera Heritage achieved the feat of creating a vibrant digital “place” that showcases the suburb’s heritage. By honouring the past while embracing the future, the virtual museum not only preserves and shares Remuera’s rich history but also cultivates a sense of community and belonging among individuals near and far. Remuera Heritage’s digital showcase stands as a testament to the power of digital platforms in fostering connection, appreciation, and understanding of local heritage in the modern age.
